The hype, the drama, the clues, the Z’s….seems like a long time ago, but the latest design offering from the Vinylmation team is now just a month old. This series has the privilege of having the #1 attached to it’s name, which automatically causes people to ponder deep thoughts..
- When will the next series come out?
- How many series will they make?
- Will Park Starz #1 be the next Park #1?
- Should I invest in some extra Park Starz in an effort to help better build my collection later on down the road?
Let’s take a look at the similarities and differences between Park 1 and Park Starz 1.
- Great designs–I really think the Park Starz designers hit a homerun here. Most of these vinyls are going for more than retail (see below) with each drawing in their own fans. I would argue that Park Starz, collectively, are more attractive and representative of the actual attractions than the original Park 1.
- A second series–Park Starz 2 is on the way. One of the keys for a collectible to remain a collectible is sustained interest. Case in point is the fact that prices continue to drop for the once uber hot Designer Doll Princess series….. people tend to move on without a follow-up.
- Disney Marketing—Enough said.
- Time between releases–Park 2 came out about 6 months after Park 1. Reports are that Park Starz 2 is about a year away. The 6 month window between releases kept interest up and people engaged, which prevented people from moving on while waiting for the new series. A second series also not only keeps the original fans happy, but it brings new people into the fold as they may connect to the new vinyls better than the old. There is also something about seeing a series “2″ that makes you not want to miss out on the first. The one variable we can’t account for with this is the variants. Unknown how these will work at this point. If done right, they might keep people active in the hobby while we wait for Park Starz 2.
- Great Chaser–Park Starz lacks a true chaser which makes you feel less obligated to have them all. Picking and choosing seems reasonable when it’s not tougher to get one figure over the rest.
- Price–$18.95 vs $12.95/$9.95. I think collectors (especially those who have kissed the new mold goodbye) will dig these and swallow the price. But what about park visitors who are not familiar with Vinylmations. A $9.95 blind box fits into the souvenir budget, but $18.95……not so much. I really worry about Park Starz not being able to bring in new fans and that this will severely limit it’s growth.
- Supply–The #1 factor in the world of collectibles. Good news is that these are well done and there is a definite market for them. However, if Disney wants these to be a true collectible, they need to leave people wanting more. When demand is more than supply, the secondary market gets hot. At this point, people are more likely to spend “investment” money on a collectible and not just “souvenir” money. It seems that most companies go for the golden goose right away and want to be sure they get every last dollar from every last fan out there. Make more vinyls, make more series, and make sure every dollar goes to the company and not to eBay. This may sound good to Joe-Business man, but in the long term, people will move away from hobby and spend less when things are no longer special or valuable. So only time will tell. Will Disney keep the fans wanting more or will they try for every dollar they can get up front. Personally, my spending on Vinylmations has dropped dramatically this past year and it has everything to do with the fact that Vinylmations proper seem to now be less of a collectible and more of a souvenir. I’m personally hoping that Park Starz can regain the magic of Park 1, 2, 4, and 5 and keeping us wanting more.
Will Park Starz 1 be the next Park 1? Probably not. There are some key differences that will hold it back. That being said, there is a lot of growth potential if Disney plays their cards right.
Current Park Starz Value Rankings
12. Abraham Lincoln–$17
11. Boy and Goat from It’s A Small World–$20
10. Squid from 20,000 Leagues Under The Sea–$21
9. Butler from Horizons–$23
8. Skeleton from Pirates of the Caribbean–$23
7. Jose from Tiki Room–$24
6. Big Al from Country Bears’ Jamboree–$24
5. Ice Gator from Blizzard Beach–$25
4. Yeti from Expedition Everest–$25
3. Figment from Journey Into Imagination–$26
2. Funmeister–Pleasure Island–$27
1. Bride from Haunted Mansion–$40